concepting, creative direction, messaging, spanish translations

We partnered with the CDC Foundation to inspire people to engage with contact tracing initiatives. To overcome the challenges of pandemic fatigue as well as fear and confusion around the CDC and contract tracing, we focused on simple, conversational messaging and engaging, social-first animations. The creative aimed to educate and motivate individuals so they would both understand the importance of contract tracing and feel called to ban together around a common goal.

 (Code3)