BRITA HOLIDAY CAMPAIGN
concepting, creative direction, messaging
During the 2020 holidays, Brita wanted to promote their pitchers and portable water bottles with a paid Pinterest campaign, keeping the current landscape top of mind. As a result, my team worked to deliver creative that felt timely, practical, and festive, while focusing on action-driven gifting and the brand value of sustainability.
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Caption: No matter what the holidays look like this year, you can always use a refill. Pour it up with Brita whenever you need one.
Caption: Cheers to sustainability with the gift your loved ones can you use over and over again: premium reusable water bottles that filter as you sip! In your choice of eye-popping colors.
Caption: The new life of the party? Sustainability. Premium reusable water bottles filter as you sip - delivering hassle-free hydration anywhere you go.
Caption: Make spirits bright with refills for everyone.