FTD/PROFLOWERS VALENTINE’S DAY CAMPAIGN

concepting, creative direction, messaging, project management

FTD/ProFlowers came to my team with a request to own their biggest campaign of the year - from concept to execution to media hand-off - in just under three weeks. In order to deliver the 70+ assets across IG/FB, Snapchat, Pinterest, and programmatic I created a templated, testable approach with key messages and variable content pieces per brand and then versioned them out based on platform best practices.

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